By carefully selecting the appropriate colour, an advert can send out a powerful message to the viewer even before they have had time to read and understand what the advert is promoting.Īdvertising agencies make it their business to understand the psychology of colour to enable them to use it persuasively in their designs. Harnessing Colours in Advertisingīranding and advertising agencies think long and hard about colour before they choose what to use in a brand development programme or advertising campaign. Regarding outfits, people also choose what to wear according to some unwritten rules: dark colours such as navy seem appropriate for formal meetings and wintertime, whereas pastels and whites are hot favourites for summer.Įven if people don’t think too hard about the colours they prefer, they are subconsciously programmed to associate certain colours with specific situations and emotions: and this is true for adults all over the globe. People may claim that seaside blues are their favourite colours and so decorate their bathrooms accordingly, but when it comes to the living area their favourite colour is now a calming neutral beige. In the home, most people automatically choose a colour scheme to suit each room.
Just because a lady loves hot pink on her nails, doesn’t mean she wants to decorate her house in a similar vivid hue. You can read more about the upcoming Google Chrome logo redesign in a thread here.You may think that you have a single favourite colour but in fact, you probably have several: your preferred colour will always depend on a specific situation. Again, to match other apps on your taskbar. On ChromeOS, Google will crank up the colors to make the logo look on par with other icons in the operating system.įinally, on Windows, gradients on the Chrome logo will be more apparent. Google will tailor the Chrome logo to OS-specific design guidelines.įor example, on macOS, Google Chrome will have an icon with a white background and a slight shadow. It is worth mentioning that the way Chrome looks on your device will depend on what operating system you use. Right now, the updated icon is available for users in the Canary channel. Google's design team also tried adding white lines between colors on the logo, but they discovered that such a change makes the icon visually smaller and less distinctive from other Google services.Īccording to Elvin Hu, one of the Chrome designers at Google, the company will roll out the new logo soon.
The company says the new icon has more subtle gradients, making it more accessible and removing "unpleasant color vibration" (a visual phenomenon where adjacent colors blend and create an unpleasant illusion of motion and blur).
The three colors on the logo are now more vibrant, and the blue center circle is slightly bigger. With the "fourth generation" of Chrome logo (previous redesigns happened in 20), Google continues flattening the icon by ditching shadows between colors.
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